December 17, 2021 – Interactive discussion initiated by Contact Center Associations of Asia Pacific (CC-APAC) in collaboration with Verint, with the theme, “Digitalization in Financial Services.” This event is invited four professional speakers from the Asia Pacific contact center.
One of the speakers who was invited to this discussion is Novie Marlika. She is Vice President Customer Experience, OVO, Indonesia. In this discussion, Novie Malika said that OVO are contribute the solutions to this challenge, especially financial literacy and inclusion. Why financial services? Because she thinks, financial literacy is an important thing in the country for the economic process. “The challenge is always to find the right products and services that are easy to use, secure, and affordable,” said Novie.
Novie also said that is why OVO particularly adopts the open ecosystem approach, such as being open to collaborating with other stakeholders. By doing this, Novie thinks OVO can expand from digital payment, also can over-like investment insurance bonds to meet the growing needs of the community with ease.
Not only that, Novie explains that is basically on the challenges, but the way OVO sees the digital payment as a gateway to the larger digital financial ecosystem, whereby it is an opportunity for financial institutions. Then, “During these four years, I think, OVO has received a positive acceptance amongst Indonesian people and to the general public itself,” said Novie. She also thinks OVO is committed to continuing to bring financial literacy and inclusion through accelerating digital transformation in Asia.
Novie also shared tips for leadership development. She said that the main word for the leadership in the contact center is building momentum. Before building momentum, there are things that we need to do. First, we need to keep up with our customer’s needs. “What do we say by keeping up with this customer’s needs?” said Novie. We have to ask them to join our journey. Because it’s digital, we have to understand them, and we should make it easier for our users to understand.
In the long term, she thinks when we keep up with the customer needs is not about how we reach the specific finish, but we need to create a higher purpose. And we also need to consistently adapt to the changing environments.
When the pandemic comes, we need to send more people to work from home. Then, they can stay safe, but on the other side, we need to make sure our operations will be able to monitor and run smoothly.
The last from this, we need to gain CSAT. Then, it’s not only learning the satisfaction level, but we need to learn the dissatisfaction level. Furthermore, we need to look from a bigger lens, such as from social media. We can see the satisfaction level that we want to achieve from all those activities, such as in terms of efficiency, in terms of operational excellence, and also can see are they achieved all the performance or yet.
The second thing we need before building momentum is to set up our team for success. She said that whenever we will start something new, we need to give our teams a higher purpose, such as why we need to go there.
Therefore, she said that we should help agents with the suggested actions, and they need to do some escalation. She explains that we also need to optimize our contact center with data analytics. Then, of course, “Improve ourselves and it makes sure that we’ll be able to help all the operations,” said Novie. As a leader, we have to stand by and make sure that we provide the solutions, even though we do not have the answers to that agent’s problem. As a leader, we don’t have all the solutions in the world for all the cases. But we can help all the team to drive a solution for us. (ANF)