Introduction

The Contact Center Associations of Asia Pacific (CC APAC) represents the collaboration amongst in country Contact Center Associations across Asia Pacific, and welcomes in country Contact Center Associations as alliance associations. 

The mission of the CC-APAC is to promote active regional collaboration of best practices sharing, networking amongst like-minded customer experience professionals & in country Contact Center Association members which includes participation in respective events, awards and symposium/summits. 

The CC-APAC will be the association representing collective collaboration of regional in country Contact Center Associations and their members. CC-APAC exists to encourage the development of a customer service profession, acknowledged as professional association body for the APAC region.

The goals of the CC-APAC are to represent the customer service profession and promote its role, reputation and recognition in the international domain; and to promote professionalism, develop performance standards, recognise service excellence of professionals and encourage best practices sharing, with the active involvement of its Member Associations and members, in order to address changing needs. 

The CC-APAC and the respective in country Contact Center Associations namely: AusContact Association (AusContact), Contact Center Association of Malaysia (CCAM), Contact Centre Association of Singapore (CCAS), China Contact Center & CRM Association (CNCCA), Hong Kong Call Centre Association (HKCCA),  Indonesia Contact Center Association (ICCA), Taiwan Contact Center Development Association (TCCDA) and Thai Contact Center Trade Association (TCCTA).

Several areas of interest are currently shared. These include: 

  • Best practices, knowledge and innovation sharing
  • Participation in respective country events, awards and symposium/summits
  • Encouragement of training and skill development of association members, especially in emerging markets 
  • Roundtables and forums for sharing of trends and feedback

To facilitate the development of activities of mutual interest, the association will make arrangements appropriate to the respective activities, including: 

  • Achieving awareness of the nature of each association’s activities of mutual interest. This mutual awareness will be achieved principally through attendance at working party and other events, as appropriate, and through communication between relevant members and/or volunteers of the associations. 
  • Developing appropriate output or publications which may be either co-branded or with an agreed form of support by one Party for the work of the other, subject to specific approval by all Parties of each publication.
  • Various messianisms can be undertaken to support initiatives in regards to activities of mutual interest. 

The activities above will be shared and the achievements reviewed on an on-going basis and reported to the designated representatives from each association respectively who shall be the Chairperson or authorized representative of the in country Contact Center Associations. 

All association agree to promote active regional collaboration of best practices sharing, networking amongst like-minded customer experience professionals & in country Contact Center Association members which includes active support and participation in respective association events, awards and symposium/summits.