Tag: Asia Pacific

Critical Thinking

By Andi Anugrah

One of the questions we ask during individual competitions is about operational cost-efficiency. In the moderator’s question, “As a best Contact Center Manager, if you are asked to make operational cost-efficiency. Choose the action you will take, is it reducing the number of agents or providing digital services? Explain 3 reasons for this choice?”

If you were in that position, which would be your priority? Is it reducing the number of agents or providing digital services? Try to explain without connecting the two or try to explain using supporting data. Try to explain by paying attention to the risks and the development process that must be done.

One needs to train oneself to deal with certain conditions and one’s experience is forged from the various conditions one has experienced. It could also be from the references he read or it could be from studying the cases of other companies. The learning process gives us a broader insight into the aspects that must be prioritized when we have to choose.

Choosing to reduce the number of agents, of course, there will be risks. Choosing to provide digital services also has its risks. Of course, with the experience you have as a contact center manager, you will have many ways to reduce risk. When we choose these conditions for operational cost efficiency, we will be faced with calculations and tolerances for possible achievements.

What if you choose to provide digital services, and the impact causes the number of your contact center services to increase. Of course, it causes the need for agents to increase and your operational costs to swell. “Oh, is that so?” It can happen, the cause is because of different customer service patterns. However, many digital services are self-service, there are mobile apps or chatbots. Well, here you have to choose the right steps for services that suit the needs of your customers.

What if you choose “reduce the number of agents”. Well, you certainly have a more precise explanation. “Please. Come on, who’s answering?”

Keep the spirit up to welcome the morning, stay healthy and happy. (AA)

Workforce Optimization

By Andi Anugrah, Chairman of ICCA Indonesia

Friday two weeks ago, I invited three leaders from 3 leading technology vendors, Genesys, Nice, and Verint. Of course, contact center users are quite familiar with these provider technologies. We discuss workforce optimization in various aspects and its development. We increase labor productivity during the pandemic, in addition to balancing it with service quality. Also discusses the experience of agents and provides adequate tools for them to work.

Present as panelists were Andy Hardy from Genesys, Aryan Sunil from Verint, and Mark Harington from Nice. We also discussed the business objectives of the application of WFO technology. Along with technological developments, we also discuss sentiment analytics, especially customer analysis. There is a need to analyze more customer interaction data, both in real-time and historically. Not only limited to a certain sample but using technology to make it easier to capture various customer feedback. Likewise, we discussed gamification as a tool to motivate agents in various aspects of performance.

The three speakers highlighted that optimizing the workforce in the contact center needs to be a concern as part of the development strategy. For this reason, the contact center needs to integrate information about the workforce include performance management, e-learning, interaction analysis, quality management, and workforce management. It can involve a high-level framework that includes strategic contact center planning, agent recruitment, placement, monitoring, evaluation, improvement, and motivation, as well as corporate accountability and contribution.

Workforce optimization is a customer experience strategy that modernizes contact center technology and platforms. Through the use of digital channels, workforce optimization is for increasing employee engagement and increase customer satisfaction. Workforce optimization integrates technology into a single point of management to increase the visibility of customer interactions, employee performance, and business processes. By analyzing all customer interactions, businesses can leverage insights to train their employees and streamline workflows to improve the overall quality of customer service.

Not to forget, we also discussed the importance of collaboration in the application of technology. The importance of having a partner in building a contact center. For this reason, users need to build engagement with vendors, so they can get maximum results in the application of technology. Well, of course, all speakers are vendors, they hope to build relationships with users so that they can maximize the function of technology and provide benefits according to their business objectives.

In the last four months, we regularly invite contact center industry leaders to be part of the discussion forum. This is a regular event and activity for the Contact Center Association of Asia Pacific (CC-APAC) to build relationships and networking with contact center leaders and executives. Hope you can participate in the next opportunity. Make sure to watch the recording on YouTube, Greetings are healthy and happy. (AA)

Leaders Talk: Realization What Is You Want to Achieve

September 24, 2021 – Interactive discussion initiated by Contact Center Associations of Asia Pacific (CC-APAC), Leaders Talk: Workforce Optimization in Contact Center, which invited three professional speakers in the Asia Pacific contact center.

One of the speakers, who was invited to this discussion is Aryan Sunil. He is Director Practice Backoffice and Retail, Asia Verint. Aryan also explained that optimization or workforce engagement management is evolving and has become very important, especially for the contact center.

This optimization concept is the way for us to develop them to be more engage in work. We must be able to determine the right number of people at the right time or look at the quality. That will have a lot to do with how we deliver better and faster results to our customer and in order to optimize the workforce in the company, we must consider the perspective from the employee’s side while trying to achieve what our contact center is. 

For example, a receptionist. Some people’s perspective of a receptionist is they job is just to answer the call, no one saw them that they were here for company business purposes. We don’t see them as a fancy calculation mechanism. We treat them well. They are here not to just answering the call, but they are here doing business and have taken a very remarkable journey. 

Aryan’s opinion of that strategy is sometimes we need to look at it from a third perspective view because we need to look at what matters to the center at that moment. Are we looking at cutting down costs or are we trying to increase our service because it depends on the stage of the organization? We may have to take one of those steps.

Workforce optimization integrates technology into a single point of management to increase the visibility of customer interactions, employee performance, and business processes. By analyzing all customer interactions, businesses can leverage insights to train their employees and streamline workflows to improve the overall quality of customer service.

Sunil Aryan also gives a summary and his opinion about today’s discussion. He said that the world is changing, and of course, vendors will try to bring something which will make your life easier. They are those who know your business better than you. The first point is you must realize that what is it that I want to achieve. The questions like, what is target to buy or target to fix a problem, please do not consider that solution.

None of these solutions work without a comprehensive. Sunil said that do the consultative approach with the person who needs to do it. That person who took a step forward to think of which solution needs to fix the problem.

The second point is, he thinks every one of us said that employees are the ones who give customer experience that they can be digital. Aryan said for example, all human beings always empower intelligent virtual assistants. Then, he asks a question to those bots. “Why is that answer different from what you are agent call center telling me or what is written on the website,” Sunil said. Then, don’t find these things in sight. He said that let’s have that as a unified platform. (ANF)

Leaders Talk: What Managers Should Do First Before Making a Strategy

September 24, 2021 – Contact Center Associations of Asia Pacific (CC-APAC) present Leaders Talk discussion with the theme “Workforce Optimization in Contact Center.” CC-APAC invited professional speakers to the Asia Pacific contact center.

One of the speakers is Andy Hardy, Strategic Director of Employee Engagement for Genesys in Australia, and New Zealand. Andy explained that optimizing the workforce in the contact center is very important at this time. Investment in employees is typically the most expensive cost to any organization and business. Therefore, it’s more appropriate not to replacing our employees with new ones because it will cost more. Then, it will help us manage employees easily and engage them to be more involved in the work. Because by keeping our current employees, we will get a better level of service.

The next discussion is talking about the strategy of optimizing the workforce in the contact center. Andy said that we need to use the information and insight that we have on our employees. He tried to get back the basics of service, such as what service to provide to customers. Then moving on to the employee experience, think about service providers. 

Andy also shares some tips for managers regarding the implementation of workforce optimization. He said that we must think bigger and higher when we are starting a strategy.  Think about our customers first and what service we are trying to give to our customers. Then, build our strategy off the back of that for our employees, align the two. “If they are going in two different directions, neither are going to be successful,” said Andy. He thinks that is an important thing to do.

About the workforce, there is a study that said. If we keep our employees within our business and keep them engaged, then we are going to see higher productivity. We can notice this claim of 17 to 20% higher productivity by engaged employees. If we have engaged employees, we are going to see much lower attrition then, our investment isn’t just about people, but it’s about our organization. Then, he thinks that the engagement thing is important. (ANF)

Leaders Talk: Placing a Right Person in the Right Place to Optimization Workforce

September 24, 2021 – In this Leaders Talk, the Contact Center Associations of Asia Pacific (CC-APAC) discussed “Workforce Optimization in Contact Center.” We invited three speakers who are professionals in the Asia Pacific contact center industry. 

One of the speakers is Mark Harington, Vice President Solutions, APAC at NICE Ltd. Mark said that the industry has now come to a better. He said that we need to engaged workforce. Because today’s workforce they don’t do receptionist anymore because they answer the questions so hard. Compare it to chatbots and any other websites that can’t answer some of the questions, the receptionist is still better. And that is why you need to keep them more engaged in work and make their life easier, faster, better, and engaged.

About workforce optimization strategy in contact center, Mark shared his perspective. He calls that strategy a thick layer on the boiled egg. The thick layers are what our company decides on how to talk to our customers. Every company decides differently because some companies want to keep their customers happy and want their customers to love them. Some companies just don’t care about their customers and do the basic stuff only.

Mark also shared a summary of today’s discussion. He said that the way to deal with the shifts and markets, as the old man said that make sure you have the right person in the right places. Customers have to meet the right people who can answer their questions. Make sure you are there to answer what they need to answer. And if you can get to them before they even come to you, then that is great. That is the simplest way to organize your workforce.

He said that you can choose another option. You can go through technology, but you have to think about which vendor has the right experience in your domain. Who can understands your organization much better, what is the amount of changes management you change to adapt the staff.  Then, all of these things are what allow you to have the right development. Spend more time asking about change management, what will happen in three months or six months, how have you done this before, what are the challenges in getting technology to another technology. (ANF)

Leaders Talk CC-APAC: How to Increase Workforce Optimization in Contact Center

Friday, September 24, 2021 – The fourth Leaders Talk organized by Contact Center Associations of Asia Pacific (CC-APAC) discussed “Workforce Optimization in Contact Center” by inviting three professional speakers to the Asia Pacific contact center.

This discussion was presented by Andi Anugrah, Chairman of ICCA Indonesia. The first panelist is Andy Hardy, Strategic Director of Employee Engagement for Genesys in Australia, and New Zealand. The second is Mark Harington, Vice President Solutions, APAC at NICE Ltd. The last one is Sunil Aryan, Director Practice Backoffice and Retail, Asia Verint. 

The first discussion is talked about optimizing the workforce in the current contact center. Andy said that optimizing the workforce in the contact center is very important at this time. Investment in employees is typically the most expensive cost to any organization and business. Therefore, it’s more appropriate not to replacing our employees with new ones because it will cost more. Then, it will help us manage employees easily and engage them to be more involved in the work. Because by keeping our current employees, we will get a better level of service.

Aryan also explained that optimization or workforce engagement management is evolving and has become very important, especially for the contact center. In optimizing the workforce in the company, we must consider the perspective from the employee’s side while trying to achieve what our contact center is. 

For example, a receptionist. Some people’s perspective of a receptionist is they job is just to answer the call. We don’t see them as a fancy calculation mechanism. We treat them well. They are here not just to answering the call, but they are here doing business and have taken a very remarkable journey. 

Because no one saw that they were here for company business purposes then, this optimization concept is the way for us to develop them more engagement if we see it as a good calculation mechanism. We must be able to determine the right number of people at the right time or look at the quality. That will have a lot to do with how we deliver better and faster results to our customers.

Mark has a different opinion from other speakers. Mark said that the industry has now come to a better. He thinks that we need to the engaged workforce. Nowadays they don’t seem like a receptionist because they answer the questions so hard. Compare it to chatbots and any other websites that can’t answer some of the questions, the receptionist is still better. And that is why you need to keep them involved and make their life easier, faster, better, and engaged.

The next discussion is talking about the strategy of optimizing the workforce in the contact center. Andy said that we need to use the information and insight that we have on our employees. He tried to get back the basics of service, such as what service to provide to customers. Then moving on to the employee experience, think about service providers. 

Then, we can start thinking about how we engage our employees and what technology we need to provide that service. If we can start to correlate those two things together, we can start to be very smart around. Also, think about how you start to build your strategy. He would start there and use the data and insights.

Mark also shared his perspective about that strategy. He calls that strategy is a thick layer on the boiled egg. The thick layers are what our company decides on how to talk to our customers. Every company decides differently because some companies want to keep their customers happy and want their customers to love them. Some companies just don’t care about their customers and do the basic stuff only.

Aryan’s opinion of that strategy is sometimes we need to look at it from a third perspective view because we need to look at what matters to the center at that moment. Are we looking at cutting down costs or are we trying to increase our service because it depends on the stage of the organization? We may have to take one of those steps.

Workforce optimization integrates technology into a single point of management to increase the visibility of customer interactions, employee performance, and business processes. By analyzing all customer interactions, businesses can leverage insights to train their employees and streamline workflows to improve the overall quality of customer service.

We also discussed the importance of collaboration in the application of technology. The important thing is having a partner in building a contact center. For this reason, users need to build engagement with vendors then they can get maximum results in the application of technology. Because all speakers in this discussion are vendors, they hope to build relationships with users, then they can maximize the functionality of the technology and provide benefits according to business goals.

At the end of the discussion, all panelists give their summary and tips about the implementation of workforce optimization in the contact center. Want to know more about their opinion? For details, stay tuned for another article on the CC-APAC website. (ANF)

Healthy Check Contact Center

By Andi Anugrah, Chairman of ICCA Indonesia

As with our health conditions, there are times when we need to do a medical check-up. What do we want to know about our health? We can check blood sugar, heart, urine, lungs, or a complete medical check-up. Various examinations of our bodies can be examined and tested in the laboratory, ranging from taking urine samples to blood. Therefore, we can check the ability to breathe, sight, hearing, body movement, and other physical factor. Everything is done, then we can anticipate if there is a dangerous disease that requires early treatment.

What about contact center operations that run with routine service? Why we need to do a health check? What are the potential risks that interfere with contact center operations? That various questions must be answered, which requires us to observe or leave it to others and evaluate the health level of the contact center service routines that we do.

Routines that are already running can cause us to feel we are doing our service exactly then there is no room for improvement. Various factors are ignored and have posed a risk to the business, operations, legal, customers, and even financial and reputational risks. It will be irritative to the operations of the contact center if not addressed as soon as possible. Irritative in terms of high costs or potential lost revenue.

We must be able to detect various changes that occur internally that are detrimental. It could be because it has become a routine then we neglect to update information. We forget to do an internal audit, we forget to supervise recruitment, we forget to update the debriefing process, or we rarely train agents according to competency needs. It could be that the quality assessment report is not appropriate or forgets to supervise the service in real-time. We can also forget to monitor traffic calls, calculate the service level correctly, and negligent the scheduling process.

In addition, we must also pay attention to changes that occur in customers, technology, and employees. The dynamics of customer behavior that changes in line with the business competition need to be the reference for making business process improvements. Communication media is developing with various channels, then that we can serve are easier, effectively, and efficiently. The development of mobile apps, social media, robotics, artificial intelligence, and cloud technology is a development that needs attention.

Likewise, the contact center does not stand alone in providing services. Contact centers need support from other work units for following up on problems encountered. Also providing helpful information for services. There are times when we forget to give reports according to the needs of other work units. The contact center is busy then they forget that the reports must be given and must be helpful for other work units.

Sometimes we are busy with routines. We forget that we have to make improvements for further development. Even when we feel better than other contact centers, we may be far behind. There’s just some creativity done out there that makes them better. With the accurate views of others, we can find the potential for improvement and development that we can do.

As long as we can open ourselves to getting input and being judged by others, there are opportunities for improvement. Various aspects can be observed, that is aspects of strategic objectives, service collaboration, availability of information, availability of business processes, and anticipation of change. Likewise, we must pay attention to the aspects of the availability of workforce, technology, and infrastructure and pay attention to performance measurement. We must not forget that we must pay attention to changing customer needs and expectations and how we can fulfill customer satisfaction.

The desire to carry out a health check expresses our desire to maintain the potential for developing our contact center to run well. Have you done a healthy check on the contact center? If not, plan now! (AA)

Leaders Talk: Get Out from Comfort Zone and Know Your People

August 27, 2021 – Interactive discussion initiated by Contact Center Associations of Asia Pacific (CC-APAC), Leaders Talk: A Leader’s Roadmap to Contact Center Success, which invited three professional speakers in the Asia Pacific contact center.

One of the speakers, who was invited to this discussion is Ts. Saravanan Belusami. He is CEO of VADS Indonesia. Saravanan explained that the contact center faces many transformations. It strengthens us to be more agile in accepting change. If we talk about working from home, there is always the question of whether this is possible or not. Then the pandemic happened and made us agree that this is possible, and we can’t deny it anymore. 

To face this change, he is talking from the perspective of a leader. He always looks from two angles, such as internal factors and external factors. The internal factor here, he sees how the role of the leader manages the organization from a perspective that requires their involvement as a leader, not only looking at your well-being.

Then external factors, such as from clients. In the BPO industry, they are very important. We have to be able to merge them in a situation like this. Also, how you can convince them and make your company a trusted BPO for them. 

Saravanan has a different perspective from other speakers. He said that the only important element that we cannot deny in dealing with this particular situation is communication. When referring to what is going on in technology that Raymond said before, technology can easily be bought and incorporated into organizational structures. But what matters now is communication, how we can translate something using the right delivery for our people during work from home. 

Therefore, this is where the role of a leader is so important to bring them to have a substantial understanding and make it happen, not only from the internal stakeholder perspective but also from they are external. 

According to the discussion about transformation and digitalization, Saravanan also shares some tips that we need in the contact center industry. First what we need to do and find out is we must get out of our comfort zone. As a leader, we have to know what is going on out there then, you can translate it into the internal organization. You should also encourage and ensure that they agree to and accept these changes. As a leader, you need to lead your teams by example or demonstrate, such as how you conduct meetings, how you allow them to advance, and many more. 

The second tips are you need to know your people, such as their strengths and weaknesses. You need to ensure that you are preparing to anticipate what is happening out there will not happen to your team. You must get yourself to prepare and have a proper development plan for your team. The last, Saravanan said the last thing that the role of a leader is not to come up with all the great ideas but, “To create an environment in which great ideas can happen,” said Saravanan. (ANF) 

Leaders Talk: Improve Yourself and Follow the Changes

August 27, 2021 – Contact Center Associations of Asia Pacific (CC-APAC) present Leaders Talk discussion with the theme “A Leader’s Roadmap to Contact Center Success.” CC-APAC invited professional speakers to the Asia Pacific contact center.

One of the speakers is Raymond Devadass, Chairman of CCAM Malaysia, Founder & CEO Day Three. Raymond explained that today’s gameplay is play for a change. In the contact center industry, change is nothing new. They accept and experience many changes, just like the internet. We’re turning mobile because all millennials are now using their phones to reach out on social media and other things like that. Then the contact center industry has also gone through and followed this change very quickly and rapidly.

He also agrees with other speakers that it is a dynamic process that moves very quickly and adapts. And he thinks the organization has a great roadmap to say, “Okay, we will embrace machine learning for two years or AI for three years.” 

Raymond thinks as leaders that are the most important thing to keep abreast of what’s going on with the different technologies. How does it apply to your business? Not just to take a new technology and imitate it. They should see that implement technology works for the contact center and make a better customer experience.

Raymond also shared some tips in this digital era in contact center. Today, technology has grown so fast. There will be more sophisticated tools that will emerge over time and will change the industry moving forward. Therefore, as a leader, we must learn and adapt quickly to these changes. We must not be out of date or allow ourselves to become obsolete. He had heard the expression, “Machines will not make us obsolete. But our complacency will make us obsolete.”

As a leader, we must learn how to co-exist with technology. If you don’t improve yourself, don’t upgrade or re-skill yourself, then you will become obsolete. Therefore, the leader roadmap in this era is not only to implement some technological advances but also to improve our knowledge. We must always follow the flow or various changes that appear then we do not become obsolete. (ANF)

Leaders Talk: The Questions That Leaders Must Answer Before Create Roadmap in Contact Center

August 27, 2021 – In this Leaders Talk, the Contact Center Associations of Asia Pacific (CC-APAC) discussed “A Leader’s Roadmap to Contact Center Success.” We invited three speakers who are professionals in the Asia Pacific contact center industry. 

One of the speakers is Byron J. Fernandez, Former Chairman of CCAM Malaysia Group CIO, Country Director Teledirect Malaysia. Byron said that in the beginning, especially people from the BPO industry disagreed and said, “No” if do work from home. At first, they were worried about how can we know they were working or not, how the data was secure, and other issues. But when the pandemic hit, they had no choice. In Malaysia, because the technology is sufficient, they finally decided to transition more than 95% of organizations to work from home. 

The next discussion is talking about technology in the contact center. Byron said that technology is not important in the past. But in this current situation, technology is important and very useful. Some of the advanced tools we use can monitor the screen of a particular agent. In addition, there are also very interesting technologies, such as using facial recognition. With this technology, we can see people’s facial features, whether they are smiling, whether they are happy or not based on what they are doing. Also, the company can make it possible for agents to work from home in the long term and with good results.

At the end of the discussion, Byron gives his opinion about how to create a roadmap in the next five years. He thinks five years is a very long timeline. We never know whether there will be another pandemic in the next five years or not. Therefore, it is better to plan work in 18 months. What is your 12 to 18-month plan? Then make a roadmap by seeing what problems you face today. Then, what has changed and what will develop in the next 12 months.

That is where you must start thinking about where you invest. Do we invest in change management ratios? Do we invest in online tools to monitor people’s well-being? Do we invest more in insight and big data analytics to see where people are spending their time and what they do? Or invest in HR to see employee engagement? Those are the questions that leaders must answer that they can give excellent employee experience.

Byron thinks that the roadmap for the next 12 to 18 months is to figure out how we bring normality to our workforce. Therefore, we can provide our workforce with an employee experience that will make them want to stay. (ANF)