Leaders Talk : Joyce Poon

Joyce Poon
Vice President of China Call Center & CRM Association (CNCCA)
Vice Chairlady of Hong Kong Customer Contact Association (HKCCA)
Secretary-General of Greater China Contact Centre Alliance (GCCA)
CEO of Equity Global Consultants Ltd

Joyce has 25+ years of experience in the Contact Centre Industry with a demonstrated history in leading and running outsourcing services of over 1000 seats in China and Hong Kong. In 2011, Joyce played a key role in building the first outsourcing contact centre for disabled persons in China. She holds an MBA degree from the University of Hull, UK, and a Diploma of Business Management from the Chinese University of Hong Kong.

Currently, Joyce is the CEO of Equity Global Consultants Ltd, specializing in creating business values by developing a wider span of contact centre ecosystem and partnership. With the ultimate aim to “give-back”, Joyce is dedicated to helping organizations and individuals to achieve sustainable CX goals through enabling innovation, continuous collaboration, and sharing best practices.

Prior to founding Equity Global, Joyce led and managed the outsourcing contact centre business for Epro Group International Ltd and Epro Telecom Services Ltd in China. Her experience covers strategic management, digital transformation, customer experience management, business development, people development, and consultancy. She had also led the Epro Team to win over 30 prestigious contact centre awards in Hong Kong and China since 2009.

Joyce is committed to the development of the contact centre industry and presently serves in the capacities of:

  • Founding Member of Contact Center Associations of Asia Pacific (CC APAC) since 2019
  • Vice President of China Call Center & CRM Association (CNCCA), China Electronics Chamber of Commerce since 2016
  • Vice Chairlady of Hong Kong Call Centre Association since 2016
  • Founding Member and Secretary-General of Greater China Contact Centre Alliance (GCCA) since 2018
  • Executive Deputy Director of Guangzhou Call Center & CRM Association since 2014
  • Advisor for Shenzhen Call Center Association since 2018
  • Expert Member of “CCOM” China Call Center Industry Standards Committee (SJ/T  11739-2019) since 2019
  • Panel Judge of Contact Centre Awards in Asia for over ten years (China, Hong Kong, Singapore, Malaysia and Indonesia)

Joyce is honoured to receive awards in recognizing her leadership:

  • Top 10 Outstanding Contribution in Call Centre Industry Award (2018) China Call Center & CRM Association (CNCCA)
  • Honour of Hall of Fame (2018) China Customer World
  • Guangzhou Service Outsourcing Industry – Distinguish Person Award for Excellence (2011) Guangzhou Call Center & CRM Association (GZCCA)
  • 10-Year Outstanding Contribution Award (2008) China Call Center & CRM Association (CNCCA)
  • Top 10 Call Centre Trainer in China (2006 & 2007) Customer World Magazine

Leaders Talk : Lily Shen

Lily Shen
Senior Vice President and Regional Head,
HSBC Global Contact Centre Shared Operations, China Region

With 22 years of experience in E-commerce, banking operations and Contact Centre, Lily has covered a wide spectrum of domains with rich experiences in designing blueprints, managing transformations, building teams and business models and driving customer-centric solutions. She played a key role in developing the offshore centre from several hundred to over 3,000 to support global businesses, leading its transformation in the past 15 years and enabling the success in its human-touch digitalization journey, providing a strong talents pipeline for not only contact centre but also global businesses.

Lily is active at supporting the industrial development, leading the team to join the Contact Centre Association campaign for over 10 years, through external bench-marking, leading the team to uplift the bar and moving up the value chain. Lily herself is a COPC Registered Coordinator and promoting the learning and growing culture in the contact centre industry, building a professional Contact Centre leadership team to support the Group. (**)

Leaders Talk : Gratiano Yeung

Gratiano Yeung
Chief Customer Officer
Roojai Company Limited.

20+ years Contact Centre start-up and operation experience in Asia Pacific regions, more than 15+ years on lifestyles assistance service and insurance experience. Early this year, she’s been recognized as one of the TOP 25 Women Leaders in Financial Technology of Asia for 2020.

She is COPC®️ CSP Registered Coordinator, COPC®️ High Performance Management Techniques certified individual, ISO10002 Customer Satisfaction trained and certified individual. She joined Roojai in 2015 for the start-up and launched the operation in 2016.

Her expertise areas mainly focus on the best customer experience delivery and deploying customer engagement activities through Insurtech e.g. video car inspection and claims reporting via mobile app. She manages the Roojai Omni-channel contact centre with high level of customer satisfaction that NPS at 88% and 4.9 out of 5-Stars Service Rating. In the past few years, she solidly built the Roojai Award Winning Contact Centre:
• Contact Center Asia Pacific Innovation Award 2019 – Platinum Award
• The Best Contact Center of the Year 2019 (TCCTA Award 2019)
• The Best Contact Center of the Year 2018 (TCCTA Award 2018)
• The Best Social Media Contact Center (TCCTA Award 2017)

Leaders Talk : Sarun Vejsupaporn

Sarun Vejsupaporn
President of Thai Contact Centre Trade Association ( TCCTA )
Managing Director of Nice Call Company

With more than 12 years of experiences in Contact Centre business especially Telemarketing, Sarun is one of the Top executive Telemarketing and Direct Marketing in Thailand. He is the Direct Marketing person who experienced many kinds of Direct Marketing include Telemarketing, TV Shopping, Digital Marketing, Printing etc. He also was President of Thai Direct Marketer Association and was one of the boards of Office of the Consumer Protection Board (Thailand) in Direct Marketing Law Subcommittee.

He is also very capable in Database Management System and Database Analysis for Direct Marketing and Digital Marketing both in the view of Marketing and in the view of Technology and Network. He used to be responsible for more than 500 Telemarketing Agents and now he is the owner of Telemarketing and Digital Marketing Company with more than 150 Tele Agents.

Sarun has also been working with Contact Centre Association Of Asia Pacific ( CC-APAC ) for many years and also be President of Thai Contact Centre Trade Association at present.

Education:

First Graduated in Mechanical Engineering, Kasetsart University
Post Graduated in Technology Management , University of New South Wales; Sydney Australia
Strategic Financial Management (CFO) from Thailand Stock Market (MAI)
The Boss and Counseling for The BOSS from Management phycology Institutes

Business:
Consultant of Ministry of commerce in Retailing Business for SME and OTOP Marketing
Director of Direct Marketing Business in TV Direct Public Company Limited
Director of Outbound Telemarketing Business in TV Direct Public Company Limited
Managing Director in Nice Call Company Limited running Database Marketing and Telemarketing Services Business

Social:

  • President of Thai Direct Marketer Association
  • Director of Direct Marketing board in Office of the consumer protection Board
  • International Director of Thai Contact Center Trade Association
  • Director of Asia Pacific Contact Center Leader Association
  • President of Thai Contact Center Trade Association
  • Thailand Contact Center Award Judge 2014 – 2019
  • The Best Contact Center Indonesia Award Judge 2015 – 2019
  • The Best Contact Center Malaysia Award Judge 2015
  • The Best Contact Center Singapore Award Judge 2017
  • Director of Digital Council of Thailand

Leaders Talk : Kenneth Chong

Kenneth Chong
Head of Sales, AWS Cognitive CX (ASEAN) Amazon Web Services (AWS)

With more than 20 years of experience in Contact Centre, Unified Communications, Telepresence and Collaboration Technologies, Kenneth is well-versed in consultancy, integration and enabling end-user adoption of enterprise voice, video communications and contact centre solutions across Asia Pacific. With his knowledge and experience on business operations required for an integrated communications practice, Kenneth has also worked closely with business process organizations such as outsourced contact centres in delivering top-notch services to their customers and end-users.

In his current role, Kenneth plays a pivotal role in AWS Cognitive CX Business Unit, by leading and ensuring execution of AWS Connect, Digital Customer Journey & Contact Centre strategy across ASEAN. Kenneth is also instrumental in deepening the engagement in enterprise segments of FSI, Public Sector and Service Providers, leveraging insights and understanding of enterprise communications trends, digitalization, automation, data analytics and deployment for optimal customer user experience for business outcomes. Kenneth also works with strategic partner alliances – Verint, Calabrio, Acqueon, Salesforce, etc.

Prior to joining Amazon, Kenneth led and managed the Cisco Customer Journey Solutions in ASEAN. His responsibilities include market development, sales management, applications, solution innovation and partner alliances.

Being an active member with Contact Centre Association of Singapore (CCAS), Kenneth championed the inaugural Regional Contact Centre Symposium since 2005. Kenneth is also the Chairman of CCAS since 2012.

In addition to being the executive lead in CCAS, Kenneth is also one of the founding member of Contact Centre Associations of Asia Pacific (CC APAC) since February 2019. (**)

Leaders Talk : Chapman Lam

Chapman Lam
FWD Life Insurance Company (Bermuda) Limited (Incorporated in Bermuda with limited liability)

Chapman is the Immediate Past Chairman of the Hong Kong Customer Contact Association (HKCCA) and the current Treasurer and Board of Director of the Association.  He is the founder of Asia Pacific Contact Centre Association Alliance and the founder of Greater China Contact Centre Alliance, representing Hong Kong Contact Centre industry for awards judging and best practice sharing.

He has over 15 years in senior executive positions in insurance industry under both local and regional capacity for driving customer value propositions and customer engagement transformation through emerging technologies.  He is the thought leader in Customer Experience, Customer Strategy and Direct Distribution across Asia Pacific, including leading 3,000+ contact center professionals to generate hundreds of million revenue through direct channel and deploying best in class customer experience practices to achieve market leading position.

Chapman holds a Master of Science degree in Information System and a Bachelor degree in Business Administration.  He is a certified COPC Registered Coordinator (both CSP & VMO).  Outside of work, Chapman loves sports, particularly tennis and volleyball.  He also devotes to community services supporting ethic minorities and elderly. (**)

Join our interactive discussion with Contact Center Leaders. Registration on bit.ly/ccapac_leaderstalk

Leaders Talk : Riri Amalas Yulita

Riri Amalas Yulita
Director Solution & Business Development
PT. Infomedia Nusantara

One of the spoke-woman at the monthly CC-APAC Leaders Talk this week will be filled by Riri Amalas Yulita. Equipped with more than 30 years of experiences, Riri Amalas Yulita shall explain about topic of “Role of Leader in Contact Center Change and how Infomedia Nusantara successfully adapt to the dynamic of Contact Center through the pandemic”

Started her carrer in contact center in 1991, Riri Amalas Yulita has develop her experiences on many aspect of the business and become pioners of the customer experience at Telkomunikasi Seluler Indonesia in 1995 to 2017. Continuing her growth, in 2017 Riri Amalas Yulita was trusted by Telkom Indonesia group to be Director of Infomedia Nusantara and succesfully making Infomedia to be the largest Digital CX Partner in Indonesia. Also succesfully develop digital channel for more than 200 company with each of their uniqueness on Customer Relationship Management method.

Through her career, she have attained three gold medals on Jakarta Marketing Week from 2020-2021. Winning BUMN Anugerah in 2021 for her concept on digitalization in the next normal era, and one of a notable person who honored Satyalancana Wirakarya from the President of Republic Indonesia, due to Her contribution on empowering omnichanel system for contact center in Indonesia.

Graduate from Institute Technology Bandung in 1990 as Physics Engineering, and obtain Master Degree on Management at Institute Management Telkom in 2010 with cum laude predicate. Author of five books with each of the books filled with her dreams to create an amazing costumer experience and to transform Indonesia contact center into digitalization era in the next normal. (**)

Join our interactive discussion with Contact Center Leaders. Registration on bit.ly/ccapac_leaderstalk

Leaders Talk : Lisa Widodo

Lisa Widodo, Executive Vice President of Operations Blibli.com.

Lisa Widodo

One of the speakers at the monthly CC-APAC Leaders Talk is Lisa Widodo. Lisa is trusted as Executive Vice President of Operations Blibli.com. Let’s look at a few things about Lisa and her career journey as a leader at blibli.com.

Lisa Widodo is one of the pioneers who has contributed to the growth of Blibli.com since it was founded in 2011 to become one of the leading e-commerce companies today. With a background in Mechanical Engineering, an Honors graduate from The University of Texas at Austin and an MSc in Materials Science and Mechanical Engineering from the same university, Lisa has also led several important projects as a Project and Process Engineer at SEMATECH, USA. She then decided to return to Indonesia in 2005 because she wanted to start contributing more to Indonesia.

In line with Lisa’s dream, Blibli.com is a company that has always dreamed of empowering the Indonesian generation through the e-commerce ecosystem. “I realized that my goal in life is to use what I have learned and gained from my experience in America, to participate in developing Indonesia. I want to build this nation. Right now I feel fulfilled because I work for a company that also loves Indonesia very much and shares a dream to empower Indonesia,” said Lisa.

Lisa’s journey and struggle to become the successful woman she is today is also not easy. While still a student majoring in mechanical engineering, to have the opportunity to get in-state tuition (tuition fees that are three times cheaper than international tuition), Lisa had to work 20 hours per week. The job she got was working in a computer laboratory with technical work related to infrastructure.

Furthermore, after graduating with a Master of Mechanical Engineering, Lisa got a job related to the future of semiconductors, which is usually only given to Electrical Engineering graduates. There Lisa conducted various experiments and wrote publications on silicon wafers which are the basis of microprocessors used for many hardware devices. Likewise, while working at Citi Indonesia, Lisa was involved in the Operations and Technology department. Until finally Lisa got the opportunity to join Blibli.com. (**)

Who will be next ?

Our monthly Contact Center Asia Pacific Leaders Talk, who will be next ?

25 June, “Role of Leader in Contact Center Change”
23 July, “Millennial Leaders in
Contact Center”
27 August, “A Leader’s Roadmap To Contact Center Success”

Next Event :

24 September, to be advice the topic
29 October, to be advice the topic

26 November, CC-APAC Awards Ceremony

CC-APAC Awards 2022

CC-APAC Conference and Awards 2022

Theme “Asia Pacific Best Practices and Case Studies of Contact Center Innovation” Presented by Contact Center Manager and Project Manager around Asia Pacific and Group Discussion with CC-APAC Panel Judges.

This is the third event of CC-APAC and TCCTA (Thai Contact Center Trade Association) will become host country association. CC-APAC Conference will be combined with Awards program. You will learn their sharing of case studies about Contact Center Operations, Customer Experience, Business Contributions, People Development, Employee Engagement, Technology Innovation of Artificial Intelligence, Data and Customer Analytics, Omni Channel, Mobile Apps, and Social Media.

Each participant is a representative of the award winners in their respective associations. They will have the opportunity to show the innovative programs that have been implemented. The conference event will be held online and can be watched by members using video conference facilities and live on YouTube.

Frequently Asked Questions

Who can join the CC-APAC Awards?

All companies or organization that the top winners of the categories in their respected association awards can join as participant of CC-APAC Awards. Each participant can only participate in one of the contested categories.

CC-APAC awards is open to company that has contact center operations in Asia Pacific and win in-country association awards program. The participant has to obtain approval from the association. For details regarding the approval, please contact the administrators of each association in their respective countries.

What categories will be contested?

There are 5 categories that will be contested :

  • Contact Center Operation
  • Business Contribution
  • Customer Experience
  • Employee Engagement
  • Technology Innovation

How much is the registration fee?

Each participant will be charged a fee of USD 100, which will be used for interviews and making certificates of winners.

How to pay the registration fee?

The committee will send a bill to be paid by bank transfer before 15 October 2022.

Who will be the judges for this competition?

Each association of CC-APAC members will assign thier representative to be part of judging panel to evaluate participants video and interview. Judging panel can only evaluate participants from other associations.

How is the judging process?

Each participant will register through the application. Furthermore, the committee will process it and participants can send their videos to be assessed by the panel judges. We will use application and video will be protected, so only judges will have an access to watch the video. The judging process will be conducted through online interviews using video conferencing.

When will the judging be held?

The judging schedule is from 14 to 18 November 2022. Each participant will be contacted to get an interview schedule with the panel judges.

When will the awards ceremony ?

CC APAC Awards Ceremony will be held on 25 November 2022. It will be in the afternoon, from 15.00 – 17.00 Bangkok Time.

(**)